LO3 Generation of Appropriate Ideas

My main aim in the campaign is to show the quality and the ease of use on The Explorer Action Camera.

Idea 1

Internet/print ad
featuring a skier in action who is using The Explorer Action Camera.
The image will capture the quality of the product and how easy it is to use in the situation.

Idea 2

Tv/Internet ad
Features a skier going down a slope and then moving the footage from his Bandit on to a laptop with great ease.

Idea 3

Internet/Print Ad
Featuring a closeup of a sportsman and the camera mounted on to his goggles with a background that is a photo of a mountain line